6 Ways to Boost Business at the End of the Year

November 18, 2009
Finish strong!…Ways to boost business at the end of the year.

There’s just a few weeks left before the close of the year, but that’s plenty of time to finish up strong. Here are a half a dozen ideas that can help you get more out of this year AND set you up for even bigger success in 2010.

1. Write up your client success stories. What were your biggest successes this year? Write them up (anonymously, or get the client’s permission) and put them on your website and send them out in emails. Also send them as press releases to the local media and both paid and free online press release services, such as www.prweb.com and www.openpr.com.

2. Get client testimonials. Ask clients to email you a sentence or two about their experience working with you. Don’t be afraid to prompt them about what to say. Use these quotes on your website, in emails, print mailers or ads and work them into your success stories (#1 above). But check out the new FTC guidelines on testimonials and endorsements here.

3. Contact your top 25 clients in the next 30 days. Now is a great time to thank clients for their business and ask what they’d like to see from you in the coming year. This is also an opportunity to ask if you can help them get something done by year end. Email them but also connect on their social networks, like Twitter, LinkedIn and Facebook. And do ask for a referral.

4. Run a webinar. Pick a hot topic and email an invitation to clients and prospects. Offering free access can capture interested leads. Record the webinar and sell downloads to those who can’t attend.

5. Send a Thanksgiving email. Share all that you’re grateful for, which of course includes your clients. Tell why you appreciate the people who hire you.

6. Follow up your year-end business. Follow up the business you get with an email asking why the client chose you and how satisfied she was with your work. When you get the answer, ask for permission to quote it. Then kick off your 2010 marketing by using these testimonials in emails, print mailers, ads and on your website.

Most of these ideas can work any time of the year — look at them again in a few months. They’re all pretty easy to do, so pick one or two and take your best shot at ending 2009 BIG!

… Have a great month!
This blog entry was sent to you because of your business relationship with Max Leaman. This email is an advertisement for Max Leaman. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, there is no guarantee of its accuracy. The material contained in the newsletter is copywritten by PrimeLending, A PlainsCapital Company and cannot be reproduced for any use without prior written consent. It is designed for real estate and other financial professionals only. It is not intended for consumer distribution. The material does not represent the opinion of PrimeLending, A PlainsCapital Company. Š 2009 PrimeLending, a PlainsCapital Company. Trade/service marks are the property of PlainsCapital Corporation, PlainsCapital Bank, or their respective affiliates and/or subsidiaries. Some products may not be available in all states. This is not a commitment to lend. Restrictions apply. All rights reserved. PrimeLending, a PlainsCapital Company is exempt from licensing in the following states: AL, AK, AR, CO, DE, FL, GA, HI, ID, IA, KS, KY, LA, MN, MS, MO, MT, NC, NE, NV, NY, OH, OK, OR, PA, SC, SD, TX, UT, VA, WV, WY. Arizona Mortgage Banker Number License Number 0907334; California Department of Real Estate License Number 01857468; Connecticut Mortgage Lender License Number ML-13649; Illinois Mortgage banker License number MB.6760635; Maine Supervised Lender License Number SLM8285; Maryland Mortgage Lender License number 11058; Michigan First Mortgage Registrant License Number FR 0010163 and Second Mortgage Registrant License Number SR 0012527; New Jersey Licensed Lender Number 083659; New Mexico Mortgage Loan Company License Number 01890; North Dakota Money Broker License number MB101786; Tennessee Mortgage Registrant Number 4023; Texas Regulated Loan License Number 7293; Vermont Mortgage Banker license Number 6127; Vermont Mortgage Broker license Number 0964MB; Washington Consumer Loan License Number 520-CL-49075; Wisconsin Mortgage banker License number 214170. NMLS# 151263

About Max Leaman Austin Mortgage

GREAT RATES, LOW FEES, CLOSE ON TIME™ ---- 2012 Ranked #1 Austin Residential Mortgage Lender (Austin Business Journal) 2010, 2011 & 2012 Five Star Professional (Texas Monthly) 2009, 2010, 2011, 2012, 2013 PrimeLending Chairman's Circle Award 2009, 2010, 2011, 2012 Scotsman Guide Top Originator (Top 200 Mortgage Professionals in U.S.A.) Better Business Bureau "A+ Rating" National Lender Rankings (Scotsman Guide): Top Purchase Volume (No. 10) Most Loans Closed (No. 32) Top Dollar Volume (No. 88)

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